Professional AI-Powered Tool
Upload an image and get clear, WCAG-friendly alt text for the alt attribute in seconds. Free to try, no signup, and you edit before you ship.
By using this tool, you consent to processing your images with our AI service. No data is stored. Learn more
Alt text optimized for search engines and accessibility
Generate alt text in seconds, straight from your image
Choose from descriptive, SEO, creative, or technical styles
GDPR compliant, images discarded, never stored

This tool writes alt text one image at a time. WebAbility scans your whole site, flags every missing or weak alt attribute, and helps you fix them. Free to start.
Alt text is a short written description of an image, set through the image's alt attribute. Screen readers announce it in place of the image, so someone who cannot see the picture still gets the information it carries, and a browser falls back to it when the image fails to load.
It is also required. WCAG 2.2 Success Criterion 1.1.1 Non-text Content asks that every image conveying meaning has a text alternative serving the same purpose, and missing or unhelpful alt attributes are among the most common failures found in WCAG audits. Search engines read it too, which is how images surface in image search. Accessibility comes first, and the SEO benefit follows from doing it properly.
Writing Alt Text
Describe what an image contributes to the page, not every detail inside it.
How it works
Three steps, no sign-up. The tool is free and your images are never stored.
Upload a file or drop it in. Nothing is stored: the image is processed and discarded.
Choose how descriptive you want it and how long it should run. A vision model reads the image and writes the description.
Copy the wording straight into your alt attribute, then adjust it so it says what the image means on your page.
The model can describe an image, but it does not know why you put it on the page. A photo of a team at a whiteboard might be about the people, the diagram, or the office. Treat the output as a strong first draft: read it, then edit it so it carries the meaning the image actually has in its context. Automation is a layer, not a guarantee.
The two goals overlap more than they conflict. Both want an accurate, specific description in plain language, so alt text written properly for people serves both at once.
The difference shows at the edges. Accessibility considers the whole page: a decorative image should carry an empty alt so a screen reader passes over it, even though that gives a crawler nothing to read. Accessibility also treats alt text as required for meaningful images, not optional.
SEO pulls the other way, toward extra keywords in every alt attribute. That hurts the listening experience and no longer helps rankings. Write for the person using a screen reader, and the search benefit follows.
GDPR Compliant
Your privacy matters. We've built this tool with privacy-first principles and full GDPR compliance.
Your images and generated alt text are never stored on our servers. Everything is processed in real-time and immediately discarded.
Fully compliant with European data protection regulations. No tracking, no cookies for functionality, no personal data collection.
All image processing happens over encrypted connections. Your data is protected in transit and never logged or monitored.
Legal basis for processing (Article 6(1)(a) GDPR): your consent for processing images through our AI service, given by uploading and using this tool.
| Your right | How this tool meets it |
|---|---|
| Right to Information (Art. 13) | This notice provides transparent information about processing |
| Right of Access (Art. 15) | No personal data stored; processing is immediate and temporary |
| Right to Rectification (Art. 16) | No stored data to rectify |
| Right to Erasure (Art. 17) | Data automatically deleted post-processing |
| Data Portability (Art. 20) | Generated text provided to you immediately |
| Right to Object (Art. 21) | Stop using the tool to halt processing |
Common questions about alt text and this generator
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